Lean Startup Chapter 7: Measure slides |

Takeaways from Chapter 7 - Measure

• Big Idea: Engine of growth

• Startup needs to measure (the right things)
• Actionable Metrics (vs. vanity metrics)
• Baseline -> Change something -> Measure change
• Growth engine: The things the startup does or has that it believes will lead to growth
• Cohort Analysis: Partition your user/customer base into cohorts based on time
• A/B Test: give different “treatments” to different groups and measure how they react