Lean Startup Chapter 2: What is an entrepreneur? slides |

Chapter 2: “Define” takeaways

• A startup creates a new product or service under conditions of extreme uncertainty.
• Purpose of LS processes are to get you from a blank piece of paper or vision to an articulated product/customer/market fit
  • Entrepreneurs are the ones who do this. A startup is where they do this.
  • Importance of experimentation on products. Note that with web based products this is much easier. Rapid Deployment, Continuous Integration and Continuous Deployment
• Innovation nowadays has to go very fast. Analytical thinking alone isn’t the answer.
  • What is the role here of the Innovators Dilemma?
  • Instead of leaders playing Ceasar with their thumbs up and down on every idea to –instead– adopting a culture and the systems so that teams can move and innovate at the speed of the experimentation system - Scott Cook, Intuit *
• Discuss: Can you describe the Snaptax product and story? Why is it interesting?