Spec for Customer Discovery Spec for Business Case Spec for Marketing Spec for Product or Service
Topics covered in this report
| topic | description | course |
|---|
| Product Summary | High-level product description and problem it solves |
| Candidates | Describes product ideas considered, insights, and tradeoffs |
| Features | List of key features/services and how they relate to user needs |
| Visuals | Mockups or prototypes, with explanations of their role in testing |
General Specifications for the four Final Papers
IT IS OF ULTIMATE IMPORTANCE That the four students are working on one and the same product. That there is true alignment and disagreements are worked out in converation. Note that much of the work is done by all members of the team. It is just the specific writing of the report on the work is done by one of the four students.
- Each team will be writing four short papers as a final deliverable
- Each paper will stand on its own, written by one student with consultation and review by the others
- Each paper will have a logical flow, with a brief introduction and conclusion (and without a title page)
- Each paper should target between 4 and 6 pages, counting images. This is not a hard limit but longer is definitely not necessarily better (“If I had more time I could have made it shorter”)
- All four papers will have a consistent look in terms of fonts, titles, sections
Details
This paper is about the actual product or service that the team decided on, tested and planned out.
It is written in three drafts, stage 1, 2 and Final. It will be written and submitted ed by a single student (but input and collaboration from the team.)
Top Products Considered
Early on the team evaluated a number of products. In this section please briefly describe the other favorite product ideas that you considered before choosing your finalist which is the one you are describing here.
Product Summary
Name and description of your product or business, accompanied by a concise explanation. This high-level overview should be easily understandable and outline the specific problems it aims to solve. Based on your brainstorming what is a succinct explanation of the vision for your product or business? It may be different from the one from Stage 1 and from your final one. It is a work in progress. Based on your brainstorming what is a succinct explanation of the vision for your product or business?
Features
List of the most important features, services, aspects of the product. You are not asked to described each feature in ultimate detail. Provide enough so that the reader can understand the feature and how it would work. You don’t need to describe every last feature. Also don’t describe common features like printing or logging out. Keep in mind the different kinds of users (if applicable) and what different capabilities they might have. It could be user and administrator, or buyer and seller, or student and teacher, etc. Each feature should include how they relate to the value propositions.
Visual
Mockup or other product visuals. This can be a Paper Prototype, a non-working model, a working model, a video, a rendering of the product. Include some explanation or documentation of how you used this in your testing (Ideas for visuals)