Term Project - SUMMARY
- Team Structure: Students will work in teams of four for most of the semester.
- Team Formation: The instructor will assign students to teams based on their input
- Roles: Students will each take on one of the following roles each with a separate deliverable: customer discovery, marketing plans, product description, business case.
- Team Work: The team will work closely together and ensure alignment around a single product or service (note sometimes we use the word “Offering” to mean “Product or Service”)
- Deliverables: Each student authors one of the deliverables. They will all be assessed for consistency, alignment, complementarity. They will be treated as four chapters in one report.
- Presentation: At the end of the term, the team will prepare a presentation including slides, consistent with their documents.
Organization
- Students will be organized into teams of four. No more and no less.
- Starting on week 2 and through the whole semester.
- The team as a whole will be responsible for the quality of the work and the alignment around common objectives
- Each student will take one of the four deliverables.
General Specifications for the four Final Papers
IT IS OF ULTIMATE IMPORTANCE That the four students are working on one and the same product. That there is true alignment and disagreements are worked out in converation. Note that much of the work is done by all members of the team. It is just the specific writing of the report on the work is done by one of the four students.
- Each team will be writing four short papers as a final deliverable
- Each paper will stand on its own, written by one student with consultation and review by the others
- Each paper will have a logical flow, with a brief introduction and conclusion (and without a title page)
- Each paper should target between 4 and 6 pages, counting images. This is not a hard limit but longer is definitely not necessarily better (“If I had more time I could have made it shorter”)
- All four papers will have a consistent look in terms of fonts, titles, sections
The Four Papers
Drafts in Stages
Work on these deliverables will be done in three phases. The following link lay out the work to be done in each phase. They will appear as homeworks in moodle.
At each stage, each student will submit the current draft of their paper up to that point. You will receive feedback and a grade for each one. The draft grade will be considered only as participation.