Minimum Viable Product Info

Reference information about the Minimum Viable Product.

Minimum Viable Product

  • There is a lot of information about the MVP on this site
  • This page pulls together links and other content into one place

Review: Purpose of an MVP

  • “Prove” or “Disprove” a customer, problem or solution hypothesis
  • Hypothesis should be well stated!
  • It should be “falsifiable”

Types of MVPs

This is a A catalog of approaches to collecting “out of the building” information on the journey to product market fit. Click on the links to learn more about each approach.

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Use Ad Tools for metricsFacebook and Google both provide tools that can be used to do quanitative research
Concierge MVPSimulate a product or service "by hand"
Elevator PitchBrief verbal or written summary of proposition
Expert AdviceAsk someone who has a track record of expertise in your area
Focus Group FeedbackSmall group open discussion for feedback and ideas. Face to face lightly moderated meeting.
Landing pageA single page web site, used to convey information and measure interest
Non-feature aspectsTest of pricing, naming, target markets etc
Online SurveysThe simplest technique of all: an online survey
One on one interviewsOne on one conversations / interviews
Paper PrototypePrototype or mockup of user experience, but on paper
Product Proposal SitesMany sites are available to test reaction to a product
Social media, etc.Sending targeted questions using social media and other lists
Video MVPVideos, screen casts, animations and simulations to explain and get feedback