<slide_break></slide_break> ## Chapter 3: "Learn" takeaways * The question is not: 'Can this product be built' but 'Should this product be built' and 'Can we build a sustainable business around this product?' * Validated learning is demonstrated by improvements in startups core metrics * Discuss IMVU Lessons 1. Look for a cheaper way to determine if anyone wants what you are building. 1. Usability tests are/may be misleading because you are telling cust what their motivation is! 1. If you need to learn that your vision is flawed, find the CHEAPEST way to do so