<slide_break></slide_break> ## Chapter 2: "Define" takeaways * A startup creates a new product or service under conditions of extreme uncertainty. * Purpose of LS processes are to get you from a blank piece of paper or vision to an articulated product/customer/market fit * Entrepreneurs are the ones who do this. A startup is where they do this. * Importance of experimentation on products. Note that with web based products this is much easier. Rapid Deployment, Continuous Integration and Continuous Deployment * Innovation nowadays has to go very fast. Analytical thinking alone isn't the answer. * What is the role here of the Innovators Dilemma? * Instead of leaders playing Ceasar with their thumbs up and down on every idea to --instead-- adopting a culture and the systems so that teams can move and innovate at the speed of the experimentation system - Scott Cook, Intuit * * Discuss: Can you describe the Snaptax product and story? Why is it interesting?