<slide_break></slide_break> ## Chapter 1: "Start" takeaways * We need have a 'methodology' for managing the startup process * This methodology applies to coming up with the right product for the right customer * Also to all the other pieces: pricing, customer acquisition, growth and scale * Build-measure-learn: steers towards goal, pivot is a sharp turn * Engine of growth: What are the mechenisms that drive growth of a company * Measurement: You need data to tell whether you are going in the right direction and the right speed